Anticipate the roadĪlways keeps enough distance: AUDI A7 with adaptive cruise controlīMW car advertising – great BMW print ads BMW Premium Selection used cars. BMW Ad Wars As a Marketing student, i often have to review and analyze all kinds of advertisements, campaigns, spots, etc. The new Audi A7 Sportback quattroĪudi Adaptive Light with lighting directed by GPS. Intelligently appliedĬonquer winter, with Audi Genuine Wheel and Tire Packages Mercedes Ads Mercedes Benz: Left Brain – Right BrainĪudi car advertising Quattro. You shouldn’t be influenced by me and try to form your own opinion regarding their print ads by checking them out in this article. The ads for Mercedes are far better than those made for its competitors, Audi and BMW, but that may be a subjective opinion of mine. Not only are you providing them with some publicity, but you are setting the stage for them to come back at you, and as you are about to see in Audi’s case, they may just come back bigger and better. BMW was not ready to let Audi get away with such provocation. It’s a bold move mentioning the competitor’s name in your ads (and the Audi vs BMW war was just beginning). The new billboard also contained a picture of the new Audi A4 and was captioned Your move, BMW a clever reference to BMW’s regrettable chess theme. Comparison: BMW X1 sDrive18i vs Audi Q2 1. ![]() While I was making a research for this article, checking every print advertisement that I could find for these brands I saw that Mercedes ads invests far more than its competitors in print ads and invests very well. Soon after, Audi took down the initial billboard and replaced it with another billboard that was also a provocation to BMW. The differences between these cars are not big, but in advertising, the things are not the same. Audi, being the overachieving arm of the Volkswagen Group, tries to make a compromise between the two. When BMW and Audi engaged in an ad war And when Coke and Pepsi indulged in this brutal ad battle We all know that Coca-Cola and Pepsi are arch rivals in the carbonated beverage industry. Mercedes-Benz builds cars for those who prize quiet interiors, decent handling and comfort above all, besides the powerful engine. Audi won the South African Car of the Year with their A6, while BMW won World Car of the Year with their 3-Series. Finally, one of the best automotive advertisement wars in recent history happened in 2006, right after the Car of the Year award was bestowed. At some point the brand removed its M3 advertisement from across the street and didn't replace it.So, how good are the big brands in car advertising? How well do they promote their automobiles through print advertisements? Let’s find out in this article with print ads.īMW cars are aimed at drivers who want sports cars, but still want the luxurious touches. Subaru, Saleen, And Bentley) Via BMW, Subaru, Classic Car Ads. If this were a Yo Mama competition, BMW would be chest bumping Wilmer Valderrama right now and Audi would be crawling back into its hoopty for the long ride home.īMW did actually have a response for Audi. While the R8 is a great weapon with which to defend yourself against an M3 attack, the battle cry beside it makes no sense to us whatsoever. ![]() R8 supercar next to this proclamation: "Time to check your luxury badge. The new billboard, which reportedly went up today, shows the M3 and "Checkmate." Audi then had some funĬollecting photoshopped billboard responses from fans on itsįacebook page before revealing its own retort. After Audi called out its cross-country rival by saying "Your Move, BMW" on a billboard overlooking Santa Monica Blvd.īMW responded by renting its own billboard across the street that simply showed the Nh ã c d oán bi nhiu chuyên gia ô tô, BMW ã không xem nh s tn công trc tip này, và ã lp t mt bin qung cáo ln hn nhiu ngay. Tt c ã bt u khi Audi lp t mt bin qung cáo Los Angeles, California. BMW billboards – Click above for high-res image galleryīMW in Southern California has taken yet another turn today. Cuc chin qung cáo : BMW vs Audi Bhavik Sharma thg 8 25, 2015.
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